If you’re wondering how to improve your website’s rankings with quality content, then you’ve come to the right place. Everyone knows how important content marketing is and how beneficial it can be for businesses that might not have the budget for ambitious marketing campaigns. With blog posts, videos, and social media, though, you don’t need all the money in the world to boost your website ranking. What you will need, however, is the know-how to write and create content that stands out from the crowd and draws attention to your website.
Anyone who knows anything about SEO will tell you that keyword research is the most vital element of improving your website’s rank. This research allows you to identify the keywords and phrases that will put your website and content above your competitors, helping you achieve that golden ranking position you’ve always wanted. Use the Keyword Planner in Google AdWords to help you find out which keywords are most relevant for your business.
Make it relevant
It’s easy to merely write content, but it takes something special to create relevant and quality content that will attract customers and readers to your website. Before creating this content, though, you need to find out what appeals to them. There’s no point creating infographics if you can’t teach them anything, so look at things like educational blog posts, FAQ sections, and the types of services you offer. Don’t forget to use keywords in these sections to boost your chances of ranking as many pages as possible with quality content writing.
Duplicate content is something that too many companies encounter. It can decrease the value of their posts and videos, making it more difficult for their websites to rank on search engines. A content calendar is useful as it helps you keep track of existing content and plan content for the future.
Keep it updated
You can also use the content calendar to go back to existing content and update it, making it more relevant to the current year. This is especially useful for industries that evolve each year. The last thing you want is content that is out of date, whether a blog post discussing new (but now old) technology or even your About Us page. The more recent your content, the better it will rank on search engines, which means customers have a better chance of finding you.
Headers are always useful when creating website content. They make sure your titles are easy to read, they help to break up the text to make it more readable, and they also enable readers to skim through to find the relevant information. However, too many businesses will ignore the benefits of headers. No one wants to read excessive walls of text, which is why H2 and H3 headers are so useful. You can also maximize their potential by including keywords in your headers, which search engines love.
Include images and videos
Images and videos can dramatically improve your website ranking as they increase the user experience, which helps improve the quality of the content. You can use images and videos to help get points across, such as through infographics or instructional videos. When you use them in tandem with quality written content, you make the page more engaging.
Internal and external links are crucial for improving your website’s ranking. Your internal links will direct readers to relevant information on your website, which increases the time spent on your site, whereas external links to reputable sources shoes you have done your research, and not simply clicked the first link that popped up. However, you must make sure that you don’t include links on the keywords, as search engines will assume the content is too spammy, therefore affecting your rank.
Make it faster
Search engines will always look at your website’s speed when ranking it, so it’s beneficial for you to optimize your site to be as fast as possible. Websites that take longer than three seconds will not get as many hits, and they won’t rank as high, either. If you’re unsure how to increase the speed, consider removing plug-ins and use caching plug-ins, too. You should reduce the file sizes of any images to keep page load times low.
On the rise
It isn’t easy to write or create quality content. Still, with this advice, you’ll find it a lot easier to write content that appeals to search engine optimization, and this is certain to boost your website’s ranking and draw more eyes to your service.