Top 7 Books Every Real Estate Agent Should Read

There are thousands of books written each year on multiple subjects. It can be utterly overwhelming to choose which ones to read. If you’re a working real estate agent or someone looking to break into the industry, here is a list of 7 books to help you become a better agent and salesperson.

The Millionaire Real Estate Agent by Gary Keller 

Published in 2004, this is an absolute must-read for all venturing real estate businesses or veteran real estate agents. The Millionaire Real Estate Agent teaches anyone interested in starting and running a profitable real estate business. Keller draws many of his lessons from his past experiences. One memorable quote from his book is, “There is no failure. You win, or you learn. Either one is okay.” 

The book discusses four basic millionaire real estate agent success models:

• The economic model-Where your capital comes from.

• The lead generation model –Prospective and marketing strategies

• The budget model – How much money does it require to make money? Keller breaks down the model’s three components.

• The business model – How will you build up your company? 

The book is a guide on starting a lucrative real estate business. You must read this if you are serious about mastering real estate sales. This is also useful if you’re interested in business in general. Almost anyone (even from other professions) can benefit from the disciplines, ideas, and methods outlined in this book.

The High-Performing Real Estate Team by Brian Icenhower 

Brian Icenhower, an experienced real estate coach, explains the processes and secrets of top real estate agents and brokerages in The High-Performing Real Estate Team. 

This book was published in 2021, and it provides concrete procedures and processes that you, your fellow agents, and your team or brokerage can use right away to take your business to the next level.

This book shows you how to reinvigorate your real estate team’s excitement, productivity, engagement, and exponential growth by focusing on the 20% of activities that drive expansion. 

With this book, you’ll be able to:

• Learn how to set a goal that spreads throughout your team and leads to change.

• Learn to concentrate on the tasks that contribute the most to your growth and productivity.

• Develop personal accountability through public accountability, and accelerate growth with a bespoke team dashboard that tracks success metrics.

The High-Performing Real Estate Team is an invaluable resource for real estate agents, teams, brokerages, and franchise owners. It will drive you toward growth while providing you with the resources and materials you need to achieve your goals faster.

The Conversion Code by Chris Smith 

Chris Smith’s book The Conversion Code guides modern sales and marketing tactics and technologies. It offers practical advice on generating leads, developing opportunities, and closing sales. As a result, it is primarily focused on sales, but it is also digitally focused on our goals.

The book is written with real estate marketers in mind, but there is something for any marketer. It provides a lot of information for business owners about what they may use in their marketing efforts. 

It’s also beneficial for business owners to be aware of the current digital marketer’s arsenal. It’s a quick read with plenty of visual representations, graphs, and drawings to help reinforce essential topics. It has a light tone and vocabulary that makes it easy to understand.

The book is divided into three sections:

• Concentrate on internet leads.

• Create great appointments.

• Increase your rate of closing deals.

The Conversion Code is a must-have for sales managers and sales leaders alike. With more opportunities than ever, it’s critical to stay ahead of your competitors. Christopher Smith’s book offers an invaluable blueprint for maximizing sales results.

The 7 Levels of Communication by Michael J. Maher 

The Seven Levels of Communication is a highly entertaining and informative book written by Michael Maher. The story follows Rick Masters, a mortgage professional trying to establish a successful business without advertising.

He agrees to attend a professional mortgage conference about his strategies and success. As a result, Rick becomes more motivated and finds significance in seeking success. The Seven Layers of Communications by Michael Maher shows us that we are all connected and need to work together to reach our highest potential. 

If you’ve been having trouble with your business success rates, then this book is for you. When all of the measures in a firm are taken care of, we are often unable to figure out what is wrong. 

You must realize that communication is critical in building a solid relationship, which leads to referrals, which aids in the expansion of your business.

Secrets of Closing the Sale by Zig Ziglar 

The book was published in 1982, and it is as relevant today as it was back then. This famous book, packed with amusing stories and real-life pictures, will teach you how to project warmth and honesty, enhance productivity, overcome obstacles, and deal appropriately with difficult prospects.

It’s a great book to improve your closing skills. It’s packed with practical advice that will help you close more sales. If you want to sell services and products better, you must know how to sell yourself. In this book, Ziglar shares the secrets he used to become one of the best-selling author in history.

 Never Split the Difference by Chris Voss

It was published in 2016, and this book became an instant bestseller. In this book, Chris Voss reveals his experiences as a police officer in Kansas City, Missouri, and as a lead international kidnapping negotiator. 

He takes us inside the world of high-stakes negotiations, revealing the psychology behind crises and the tools he used to succeed. “Tactical Empathy” is a technique Voss calls for, turning listening into a martial art. 

He provides us with nine tips and tactics for negotiating any issue with these principles. Never Split the Difference teaches you to become a more persuasive negotiator. Despite the title, it’s an excellent read for people who want to improve their negotiating skills. 

While we can’t control our circumstances, we can change our behavior to influence others and get what we want. Having the ability to think like a leader is a critical skill that will help you make better decisions.

Atomic Habits by James Clear

The number 1 New York Times bestseller, Atomic Habits by James Clear, reveals a simple yet powerful framework for improving your life every day. In his book, James Clear creates an easy-to-understand roadmap for making good habits predictable and bad habits impossible by drawing on the most proven theories from biology, psychology, and neuroscience. 

Many celebrities and athletes have used the concept of mastering their habits gradually to master their trade and make it to the top of their profession. 

The book highlights the power of positive habits to transform your life and career. The idea behind this philosophy is to change your habits by implementing small, everyday behaviors that will compound over time. He provides actionable steps to help you break destructive behaviors and adopt positive ones. 

Conclusion

To become an exceptional real estate agent, you need to be hungry for success in this very competitive industry. Real estate professionals constantly search for new techniques and ways to better their expertise. Books can be the perfect resource of information that you can use to make you a more active, informed, and successful real estate agent. Plus, reading is just plain fun!