Top 6 Tips to Create an Extremely Influential Whiteboard animation

It is a fact that video animation, at this time, is businesses’ top media choice for content strategy, surpassing blogs and infographics in the process. The thing that makes it the most favorite practice is the certain benefits it’s providing to its practitioners. In case you are wondering about the most useful animation right now, then be mindful that several businesses are efficiently utilizing whiteboard animation to extol their company image, goods, and services.

This is due to the fact that it aids in simplifying complex ideas using illustrations, characters, and narrative. Additionally, whiteboard animation is economical, swiftly gets viral, and is experimentally confirmed to be effective. 

Those who are pondering building an enthralling whiteboard animation must take a few minutes to read through the tips that are mentioned below. They’ll be better prepared to create very effective whiteboard animations after reading this post.

1. Unparalleled Script

The whiteboard animation process can not run without the script. As well as it defines central thrust, it provides you with a foundation to work within. For the purpose of telling a tale, a great script uses the Golden Circle principle. Design your videos in such a way that they provide a clear understanding of how your product can provide solutions to your audience. Another important thing that you can infer through whiteboard animation is the comparison of your product with the others. Tell your audience why your product is the best from all the available options.

2. Use storytelling in your videos

There is no vague saying that humans love to hear stories. You can motivate your audience through storytelling and influence their buying behavior by taking the help of whiteboard animation. While creating a story through a whiteboard keep a look at the three most important elements. They are; character, conflict, and resolution. Design your videos in such a way that they must have prominent characters, a conflict to engage viewers, and a resolution. Align all the elements in a way that helps you to incorporate your product and propose it as a solution.

3. Animated characters should reflect your intended audience

Create characters that reflect your target audience so that you can establish a connection. To better understand the objectives and issues of your target audience, create buyer personas for them. You’ll be able to create animated characters that accurately reflect your target market thanks to this. For your ease, there are several whiteboard animation services available. They can make things easy for you. While creating characters make sure to create them in such a way that they must match your story plot. Along with that, they must incorporate any element of your product. That’s how you can influence the minds of your audiences and make them buy your product.

With the help of the above stats, you can get an idea of how quickly the animation market is expanding. 

1. Maintain the conventional hues for the video 

Use whiteboard animation in black and white, but if you want to add color, do it sparingly. Use only a few colors to emphasize essential points or your brand’s colors to make your logo stand out in the video’s most important scenes. It is suggested to make the use of colors in the smartest way. Do not exaggerate color combinations and never try to use so many colors. These things build a sense of confusion among your audience and leave them helpless. For your ease, you can have a look at the color wheel to understand the color hierarchy. 

A good designer is one who is all aware of the color theory and hierarchy. Not only for designers but also for the project manager it is necessary to have a firm knowledge of the color wheel that’s how they can guide the designers accordingly. For the success of any animation, it is necessary for all the stakeholders to play their roles and understand their responsibilities. However, maintaining the conventional hues for the attention of the audience is imperative but do not forget the color hierarchy meanwhile.

2. Hand Drawing

Your whiteboard animation movie must include the drawing hand. The viewer knows they will be getting information when they see the hand. Whiteboard animation method of incremental revelation encourages audience participation and learning. This explains why you should incorporate a drawing hand into every film you make. A drawing hand keeps the viewer motivated toward the video. 

Viewers perceive drawing as their teacher and they pay more attention to the videos. Adding a drawing hand in your whiteboard animation provides a sense of direct assistance and guidance. It is one of the best ways of engaging the audience. It will help your audience to stick longer than usual and watch the video till the end.

3. Capture interest in the first few seconds

Today’s population has a brain capacity of 5 to 8 seconds or that of a goldfish. Make sure you hold the viewer’s interest during the first 10 sec because several things are competing for their attention at once. In case you become successful in doing so, then the chance that your audience will definitely watch the video till the end will increase. 

Along with that, you need to be very mindful of other strategies that you can utilize to engage your audience throughout the whole video. To grab attention another important thing is to make your audience realize that their problem is your problem and you are here to resolve it. Make sure to build trust in the first 10 seconds of the video. The more you will be able to gather the trust of your audience the more it will be easy for you to influence their buying decision.

The Particulars:

• You can motivate your audience through storytelling and influence their buying behavior by taking the help of whiteboard animation
• To better understand the objectives and issues of your target audience, create buyer personas for them. You’ll be able to create animated characters that accurately reflect your target market thanks to this
• It is suggested to make the use of colors in the smartest way. Do not exaggerate color combinations and never try to use so many colors.
• Not only for designers but also for the project manager it is necessary to have a firm knowledge of the color wheel that’s how they can guide the designers accordingly.
• Adding a drawing hand in your whiteboard animation provides a sense of direct assistance and guidance. It is one of the best ways of engaging the audience. It will help your audience to stick longer than usual and watch the video till the end.
• Make sure to build trust in the first 10 seconds of the video. The more you will be able to gather the trust of your audience the more it will be easy for you to influence their buying decision.